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EXPLAINER · LONG-READ

Investing · · Updated on 14 Aug 2026 · 12 min read

Should I wait to invest? Five reasons people give

We ran 107,454 windows of European tracker-fund history since 2008. Waiting won three times in ten. Five reasons Europeans give for holding off, cross-examined: three lose, two hold up.

Hands cradling a cappuccino beside a blank phone screen, car keys and a croissant on a slatted wooden table
The phone set down again, the decision left for another morning. Photo: Denys Gromov / Pexels.
The point.
  • Five reasons people give for waiting. Three lose: waiting for a dip, not having picked a provider yet, and not being able to talk about money. Two hold up: understanding what you own, up to a point, and money you might actually need.
  • If you need this money inside two years, have nothing you can reach in a hurry, or are carrying a balance at credit-card rates, waiting is right and none of the rest applies to you.
  • We ran 107,454 overlapping windows ourselves, in the STOXX Europe 600 and the EURO STOXX 50, total return with dividends counted, since January 2008. Waiting won 32,004 times, about three in ten, and lost 75,450. We counted it on one data vendor's price history for dividend-adjusted ETFs that track the two indices, not on the index owners' own records.
  • The asymmetry is the point. When waiting won it won an average of €1,103; when it lost it lost €1,337. Each month of hesitation cost roughly €80 for every €10,000 held, so about €32 a month on €4,000.
  • Waiting genuinely does win sometimes. Between 22 May 2024 and 30 December 2024, the last Xetra trading day of that year, €10,000 left in a deposit account finished €249 ahead of the STOXX Europe 600 with dividends counted.
  • The French CAC 40, on price alone, took just over 21 years to close back above its 4 September 2000 peak. On gross total return, counting dividends put back in before any tax comes off them, the same index from that peak day took six and a half years. A single-market tracker takes a drought like that alone; a broader one spreads it.
  • The bigger decision is the subtraction. Known outflows for the next twelve months, a reserve against your income stopping, and any balance carried at credit-card rates, all taken off what's in the account. What survives is the only money the timing question was ever about.
  • Every figure here is an illustrative past record. Past performance is not a reliable indicator of future results, values can fall as well as rise, and actual returns depend on the funds you hold and what they charge.

You have opened the transfer screen four times.

Each time, something about the day was wrong. The market was up, which felt expensive. Then it was down, which felt like a warning. Then it was flat, which felt like it was thinking.

The cash isn’t the odd part. In the European Central Bank’s 2023 household survey (opens in new tab), euro-area households holding any deposits held a median of €10,000 in them, and only 14.2% of euro-area households held mutual funds at all. On the cash you were the median European. The unusual thing is the fund.

Should I wait to invest? It depends which of five reasons you’re waiting on. Three lose. Two hold up, one completely: if you need this money inside two years, have nothing you can reach in a hurry, or are carrying a balance at credit-card rates, waiting is right and this isn’t for you.

Two doors, in other words. Timing is the small one; whether this money has a job at all is the large one.

Should I wait for the market to come down before investing?

This one loses.

A wait-for-the-dip rule needs three parts: how far down, the date you give up, and how much goes in when it fires. Almost nobody has all three. Someone on a European forum in June 2026: “I know you’re not supposed to time the market, but psychologically it feels wrong to buy at these levels.” A stranger answered: “You’re waiting now because it’s at an all-time high, but if it starts dropping you’ll wait again, because you won’t know how far down it goes either.”

And the fall won’t arrive politely. It comes with a name, a push notification, and a colleague who saw it coming. Nobody buys the named ones.

A 2012 study of first-time entry into the stock market (opens in new tab) found people get pulled in by the good returns their neighbours recently had. Below zero the effect goes flat: worse returns don’t make people enter less, they only stop making them enter more. Starting is a rising-market habit, so the plan to buy the fall is a plan to act at the one moment the pull isn’t there.

We read twenty-three pages on this question, in six languages. Not one of them prints the arithmetic, so we ran it ourselves: the STOXX Europe 600 and the EURO STOXX 50, dividends counted, every window since January 2008. A window is a length of hesitation, not a holding period. Four months to just over a year and a half of waiting, with the money invested from the end of it onwards either way. That’s 107,454 of them, each asking whether €10,000 did better going in on day one or sitting in cash until the wait was up.

Waiting won 32,004 times. Three times in ten. It lost the other 75,450.

When it won, it won an average of €1,103; when it lost, it lost €1,337. Each month of hesitation cost roughly €80 for every €10,000 you hold. On €4,000 that’s about €32 a month. Multiply by your own months and your own balance. Eighteen years of record, not a forecast, and past performance is not a reliable indicator of future results.

That €80 is counted on the day the waiting stops. Both versions of you stay invested afterwards, so the gap carries on being multiplied by whatever the fund does next. Where the fund grows, so does the gap; where it falls, it shrinks with it. Either way, €80 a month is measured at the moment the waiting ends, not over the life of the holding.

We’re not asking you to take that on faith. The working is at the foot of this piece, and anyone holding that history can re-run the count.

We also ran seventeen real dated windows, each from the day a forecaster published a call to the day it was aiming at. One went to the person who waited. Between 22 May 2024 and 30 December 2024, the last day the tracker we used traded on Xetra that year, €10,000 left in a deposit account finished €249 ahead of the same money in a STOXX Europe 600 tracker, dividends counted. (Xetra shuts on 31 December; Paris and Amsterdam run a half day, so a tracker listed there has one more price in it. We counted the German line.) We say so because it happened, and because a broker cannot.

Is the stock market too high to invest?

A record feels like the worst possible day to arrive, partly because records feel constant. They aren’t. On the STOXX Europe 600’s daily closes, price basis, 26 April 2004 to 5 August 2026, we count 5.18% of days ending at a record. One in twenty.

They come in runs, so landing in one tells you a rising index is rising, not how much run is left. The people paid to name the level do no better; we went through whether market timing works at length.

Now the fact that argues against us, counted the same way. The French CAC 40, on price alone, took just over 21 years to close back above its 4 September 2000 peak, with no record close in any year from 2001 to 2020. It had green years. None of them got it back.

Price alone isn’t what a holder gets. On the CAC 40’s gross total return, the same index from that same 2000 peak took six and a half years. Gross total return counts the dividends as well as the price, and puts them back in before any tax comes off them. Dividends and time closed the gap; the entry date had nothing to do with it. Past performance is not a reliable indicator of future results.

Six and a half years is still six and a half years, and it was one country’s index. That matters if you hold one country’s fund: a single-market tracker takes that drought alone, a broader one spreads it.

What do I need to know before I start investing?

Half of this one holds up.

In September 2025 an Italian poster reached the end of the research: “After months I’ve finally finished deciding on the ETFs, and I was wondering whether it makes sense to start now????” Four question marks. The research finished. The question didn’t.

Here we concede. You should understand what you own. Only the scope is wrong, and Europe has already written it down. A fund of the kind you’re looking at, sold to ordinary investors in the EU, comes with a key information document. The law caps its length (opens in new tab) at “a maximum of three sides of A4-sized paper when printed”.

Whoever sells it to you has to hand it over in good time before you’re bound by any contract, and the firm that runs the fund publishes it on its own website. Search that name and you have it. Three sides: what the thing is, what could go wrong, what it costs, how long you’re meant to leave it alone.

That’s the homework. Past it, comparing four funds that track the same index, arguing over the third decimal place of a fee, feels like progress and produces none. We’ve done the working on choosing between European index funds, and written up the reader who spent three years meaning to pick her own funds properly. Her account was never the problem.

Understanding what you own is a finite job with a page limit printed on it. Deciding whether today is the day doesn’t finish.

What if I still haven’t decided where to put it?

This one loses. It is the only one of the five whose fix is a procedure rather than a change of mind.

A Dutch reader listed the reasons in August 2026: “I’m probably one of the many waiting for the best moment, also because of the risks, the extra costs, and no idea what to buy, and there are so many different providers.” Three of those four clauses are shopping problems.

That was about the subject. This is about the plumbing. You can know what an index fund is and still be sitting on eleven browser tabs, a video paused at 4:12, and a spreadsheet with two rows in it.

The comparison never ends by itself: there’s always one more provider, one more fee table, one more thread from 2023. It gets ended from outside. A date in the calendar, and beside it the fund you’ll take if that day arrives and you’re still comparing. A date on its own is a wish.

Should I save or invest money I might need?

Right. This one’s fine.

Genuinely. Some of that money is doing its job by sitting there looking useless. That is the job.

A Spanish reader named the gap: she knows the theory and can find nothing on how to allocate savings when a house purchase might be coming. A Portuguese one named its shape. Under two years, deposits; over five, a global fund; “the problem is the period in between”.

How much cash should I hold before investing?

Europe’s own financial competence framework for adults (opens in new tab), from the Commission and the OECD, says to hold emergency savings and keep some of them reachable. It also asks you to know how to work out how long it would take to build a safety net covering three months’ income. Income, note, not expenses: the three-months-of-expenses rule the internet hangs on it isn’t in there. And working it out is the part nobody can do for you, because it runs on what you spend. Ten minutes, bank app open.

First, list every payment you already know is coming in the next twelve months, and the month it lands. The tax bill. The deposit. The move, the car, the course you keep putting off.

Second, the reserve against your income stopping. Essential spend rather than total spend, times the months you’d need to replace it. Nobody can hand you the months. What moves them: one income in the household or two, the notice you’d get, and how fast a job like yours gets filled. A contractor in a thin market and a nurse on three months’ notice aren’t answering the same question.

Third, expensive debt: any balance you’re carrying at credit-card rates. It goes on the list for the same reason the tax bill does: it’s money already spoken for. Unlike the tax bill, it grows while you decide, and for a lot of people it’s the line that ends the exercise.

Fourth, subtract. Whatever survives is the only money any of this was ever about.

Say the app shows €9,000. Known outflows first: a €900 tax bill in January, €500 for the car in April. €1,400 spoken for.

Then the reserve. Essential spend is €1,200 a month, you reckon four months, and nobody else’s income depends on you. Four times €1,200 is €4,800.

Nothing on a card in this one. Subtract from the €9,000. €2,800 survives.

Change four months to six and it’s €400. Also an answer, and for plenty of people it’s the one.

Those are our figures, not yours. Put your own numbers in, then change the months the way we did above. The answer moves that much every time.

That framework goes as far as saying long-term money may want different products from emergency money. A regulator’s own table puts numbers on why.

ESMA’s costs-and-performance report (opens in new tab) takes an illustrative €10,000 in a stylised basket of EU funds and runs it forward. Over the five years to 2024, after ongoing costs and inflation, it was worth about €9,956. Over ten years, same table: €11,927. ESMA’s row deducts ongoing charges only; entry and exit fees sit on separate lines in the same table, so the real-world number is a little worse again.

Both numbers are history. Past performance is not a reliable indicator of future results. Values can fall as well as rise, and actual returns depend on the funds you hold and what they charge.

But what that table measures is horizon. Five years wasn’t long enough. Ten was.

We stop at which part of your pile is even eligible for the question. Three other pieces pick it up from there. First, how much you keep within reach. Then where that reachable money sits and what it earns after tax. Last, whether locking any of it up is worth it.

What if the real problem is that I can’t talk about it?

This one loses, gently.

A German forum thread from November 2025 ran to 238 comments. The title: “Haven’t done a single thing about my pension and now it’s getting awkward.” Awkward. Not frightening, not ruinous. Awkward is a word about other people.

A French reader described the fear settling at the back of the mind “without our daring to say a word about it”. An English one: “I kept postponing it, avoiding the topic altogether.” The topic, not the task. Two readers apologised before asking.

This gets filed under fear of investing. We read fifty-six of these, in eight languages, across two dozen forums. Nobody said they were afraid of being laughed at. They said they couldn’t bring it up.

That 2012 study has a second edge. If starting is largely something you catch from the people around you, the conversation you’re dodging is one of the routes in. And what you do overhear has been filtered. The study’s authors read it the same way: the decisions that went badly don’t get mentioned. You’re measuring yourself against a sample with the failures removed.

Go looking for people with your problem and you find them holding three times your balance, or eight times, or thirty: €30,000, €80,000, €300,000. The arithmetic nobody has handed you isn’t difficult. Where it does get worked out, it’s being worked out for someone richer.

This is also the one reason that gets more expensive every year you keep it.

Which decision is the expensive one?

You have been guarding the small door. Behind it is the difference between buying in March and buying in September: on €10,000, historically about €80 a month, going your way three times in ten. Real money. Roughly the price of a weekend.

The large door is whether this money has a job at all, and which part of it is already spoken for. You have been answering that by default, every month, since the first time you opened the transfer screen.

Do the subtraction. It commits you to nothing and it tells you which of your euros the question even applies to. What survives is a different decision, and since values can fall as well as rise, it has earned its own ten minutes. Put a date on that one. It isn’t tonight.

How did we count the windows?

Here’s the working, for anyone who wants to mark it. A window is one start date, one waiting length, and the two outcomes compared. We ran twelve waiting lengths, from about four months to just over a year and a half.

Those lengths are borrowed from the spans of the seventeen dated forecasts we marked in our market-timing piece, so the base rate here would be comparable to those. Each one across the STOXX Europe 600 and the EURO STOXX 50, total return, on start dates from January 2008 to late February 2026. No window is allowed to end after the end of June 2026, because that’s where the ECB deposit-rate data stops and we didn’t want to extrapolate the cash leg.

That gives 107,454 windows. They overlap heavily, so treat them as eighteen years of coverage rather than as 107,454 separate tests. The roughly €80 a month summarises the per-length figures, which ran from €69 to €85. We counted from one data vendor’s price history for dividend-adjusted ETFs that track the two indices, not from the index owners’ own records, so anyone re-running the count needs that same ETF history.

Frequently asked questions

Is waiting for a dip the best investment strategy?
Usually not, though not never. We ran every waiting window in the STOXX Europe 600 and the EURO STOXX 50 on a total-return basis with dividends counted, since January 2008. That's 107,454 overlapping windows, each measuring how long somebody waits rather than how long they hold, and asking whether €10,000 did better going in on day one or sitting in cash until the wait was up. Waiting won 32,004 of them, roughly three times in ten, and lost the other 75,450. When it won it won an average of €1,103; when it lost it lost €1,337, and each month of hesitation cost roughly €80 for every €10,000 held. Waiting lengths ran from about four months to just over a year and a half. That's our own arithmetic, run on one data vendor's price history for dividend-adjusted ETFs that track the two indices rather than on the index owners' own records, so anyone re-running it needs that same ETF history. It's an illustrative past record rather than a forecast. Values can fall as well as rise, and actual returns depend on the funds you hold and what they charge.
How much emergency savings do I need before investing?
The European Commission and OECD financial competence framework for adults says to hold emergency savings and to keep some of them reachable. It also asks you to know how to work out how long it would take to build a safety net covering three months' income. Income, not expenses: the three-months-of-expenses rule commonly hung on it isn't in the document. Either way the working is yours to do, because it runs on what you spend. List every payment you already know is coming in the next twelve months. Add a reserve against your income stopping: essential spend rather than total spend, times the months you'd need to replace it. Add any expensive debt, meaning a balance you're carrying at credit-card rates. Then subtract the lot from what's in the account. On €9,000, with €1,400 of known outflows, four months of €1,200 essential spend and no card balance, €2,800 survives. Change four months to six and it's €400. Where there's a card balance it comes off too, and for a lot of people that's the line that ends the exercise.
How should I invest money I might need soon?
Money you might need inside two years isn't investment money, and belongs in deposits. That two-year line is our own rule of thumb rather than a regulator's. What a regulator's numbers do show is how much horizon matters. ESMA takes an illustrative €10,000 in a stylised basket of EU funds and runs it forward. Over the five years to 2024, after ongoing costs and inflation, it was worth about €9,956. Over ten years, the same table shows €11,927. Five years wasn't long enough; ten was. If anything that argues for a deposit line further out than two years, not nearer. Both figures are history. Past performance is not a reliable indicator of future results, values can fall as well as rise, and actual returns depend on the funds you hold and what they charge.
Why are people afraid of investing?
Read what people actually write and the word is less often fear than awkwardness. A German forum thread ran 238 comments under a title saying nothing at all had been done about a pension and now it was getting awkward. A French reader described the worry settling at the back of the mind without daring to say a word about it. We read fifty-six such posts, in eight languages, across two dozen forums, and nobody said they were afraid of being laughed at. They said they couldn't bring it up. A 2012 study of first-time entry into the stock market found people get pulled in by the good returns their neighbours recently had. So the conversation being dodged is one of the routes in, and what does get overheard has the failures filtered out of it.

Sources (5)

  1. European Central Bank: Household Finance and Consumption Survey, results from the 2023 wave (Statistics Paper Series No 53)
  2. Kaustia and Knupfer: Peer performance and stock market entry, Journal of Financial Economics 104(2), 321-338 (2012)
  3. EUR-Lex: Regulation (EU) No 1286/2014 (PRIIPs), consolidated text of 9 January 2024
  4. European Commission and OECD-INFE: Financial competence framework for adults in the European Union
  5. ESMA: Market Report on Costs and Performance of EU Retail Investment Products 2025, 8th edition

— That's the lot. It is now night.

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By Jure Jaklič

Founder and editor of Money Owl. Data analyst by trade; personal finance learned first-hand across six European countries.

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